Pro Mujer/Bolivia
Countdown: How did Pro Mujer start? Whose idea was it and what was the
activity before Pro Mujer?
I was working in El Alto in 1984 as a consultant with women involved in using methodologies
to develop training and intervention materials for their children, lives, and families. They
were all food recipients through either food for work programs or just recipients of donated
food for mothers’ clubs. In 1990 these programs stopped. All the women were at a loss,
trying to figure out what they could do. Since they were in groups, (they joined these food
program groups for a long time), they didn’t know where to find answers to their needs. They
began to search for different sources of help. They came to us looking for an answer and
together with a friend, Lynne Patterson, we listened to them. With their ideas and hopes,
we began to develop intervention programs.
We developed training materials and began to give the women training sessions according
to their needs. Clearly the first thing that they asked for was training. The only thing
that they knew they could be trained in was health—being mothers and having given support to
their families—but they did not think about their own health. We began to work a lot in
self-esteem and empowerment as well as how to fulfill the family’s needs and also their own
needs. For about two years they participated in very active training sessions in order to
implement what they learned in their families and in their lives. Of course they reached the
point when they began to say, “okay, now we know how to take care of our health, our nutrition,
our children’s education and early childhood stimulation, but we need resources to be able to
do it.”
We began in 1993 to search for sources and methodologies in order to give them access to
credit. They were very poor. Some of them were doing income-generating activities, but they
were losing money because they didn’t know how to do it. First we began giving them training
on how to begin a business. Then, we found that a better way to put this knowledge into
practice was by giving them credit. Near the end of 1993, we began giving them small loans.
But we didn’t have a very clear methodology.
Countdown: And how much at first, was it $20, or $50?
Fifty, the average loan was $50. At that point, 2,000 women, more or less, were linked to
the program. It was in El Alto, an urban place, around La Paz. It has 10% growth per annum.
It grows because all the people from the rural areas and other cities come and settle there and
work in La Paz. It’s a very poor area.
We began with these groups. The methodology that we were using was not very refined and was
not very clear. We were not working very efficiently. We didn’t have clarity on the
sustainability issue. We were trying different things in order to see which one worked best
and better answered the needs of the population with whom we were working. In 1994 we visited
Grameen in Bangladesh. We learned a lot from them. We came back and decided to refine the
methodology to make it more efficient. As an institution, we knew that we had to become
sustainable in a short span of time so that our clients could count on us on a permanent
basis and be able to perform better at their business and in all aspects of their lives.
We defined the time cycles in which we were going to give credit. After talking with them,
we decided the interest should come back to Pro Mujer and not to the clients as we were doing.
We began our strategic plan to show how we could grow and operate in a more efficient way
towards sustainability as an institution.
Then we began to expand our operations, not only in El Alto, but also in three other
cities—always in the peri-urban area where the population was very poor and had no access to
any kind of services. We included different adjustments to the methodology to make it more
client-friendly and more efficient for the institution. At the beginning, each credit official
was handling a couple of hundred people. Now they each are handling 1,500. We have seen
enormous changes in the way the institution handles the program and in client satisfaction.
Clients are receiving better service.
Countdown: Talk briefly about your methodology, specifically about group formation and how
you operate the methodology.
At the beginning, the groups were formed as mothers’ clubs. Since these groups were already
formed, we thought that the best way was to respect them and use them in order to provide
clients with this service. The better way was adapting the village banking methodology.
Now we gather these groups of an average of thirty women, and they go to places where Pro
Mujer rents. They go once a week or twice every month to receive credit and training.
Our methodology is very linked with additional services: training, health services, and
other services that women might demand. It’s feasible for us to offer them in a very efficient
and cost effective way.
Countdown: What would be an insight for another program that provides financial services
and would like to get into this area, but fears the inclusion of health and other services
would have a very negative impact on their efficiency? How it can be done in a cost effective
way?
One should be very cautious in doing it because you can spread your institution so thin,
doing so many things, that it’s dangerous. One of the things that we have learned is to
separate, not only the accounting of each program, but also the responsibilities assigned to
the person, or to the human resources. They have to be appointed with specific teams, with
specific people that are doing specific things, and not all of them doing everything. That’s
one of the things that will keep your institution operating in a very efficient way. I am
absolutely aware that it would be easier for the institution to provide only financial services.
But, due to the kind of people we are working with, [these other services] help our clients to
overcome the exclusion in which they are living. They are very poor. They do not have easy
access and do not know how to benefit from all the services that are in the field; we need to
push them to have full advantage of the services to which they are entitled. We have found
that a lot of the arrears were because the client had a very bad health condition. Any small
sickness of their children or themselves was preventing them from going on with their business
and of course they were not able to repay their loans.
We began a self-financing scheme in health a year ago, where clients are charged $0.50 a
month from their savings and with that they have access to a doctor in each region and a nurse
in each site where they meet. They have basic health services for them and their children.
We have seen that with this small amount of money we can be self-sustainable in this health
service.
Countdown: Would that be $0.50 a month per client?
Fifty cents per month per client.
Countdown: The nurse in one group would see thirty women and/or their family members
and/or their children?
Each nurse covers a population of an average of 1,500 clients and their children. Of these
clients, only a small percentage will require health assistance so the nurse can provide the
service. When the nurse detects something that she cannot solve, she refers the patient to
the doctor.
Something important to understand is that Pro Mujer has found, in order to be more efficient
and to be able to give the services to the clients [such as] training and technical assistance,
the clients need to meet in focal centers. For instance in El Alto, where the population is
not so dispersed as in the rural area, we rent a focal center. It is a house that has three
or four meeting rooms, and we gather in this focal center an average of 1,200 women that meet
regularly within a month. Every week, or every other week, they come to the center. In this
facility, we have a permanent nurse who will check the health of all the women that come and
need health attention and the children whenever the mother wants the children to be checked.
If the nurse finds that something is not going well with their health, she sends them to the
doctor who has been hired full-time for the institution. They send the woman or the children
to the doctor, or the doctor comes to the health facility that we have in each focal center.
We have found that health indicators have improved.
For instance, the percentage of children that have received vaccination in this last year
has increased enormously. It is not that they do not have health services in the community,
they do, but they do not trust [them and] do not have the time. They do not know the
importance of having the children vaccinated. I could give you numbers. I am sure that
in the last report that we sent, they went up 30%.
For instance, family planning. Now that is a big issue here in Bolivia. They do want to
have a family planning facility and have control over the number of children that they have,
but they don’t dare go to the clinic, because its showing themselves into a clinic where they
do not want to be seen or whatever. But since this service is given in a specific spot where
they are used to going, where everybody is their friend, they don’t feel frightened. They
are using family planning methods more openly.
Countdown: Great, let’s go to the Action Plan specifically. I want to look at it through
the lens of the Microcredit Summit’s core themes—reaching the poorest, reaching and empowering
women, building financially self-sufficient institutions, and ensuring a positive, measurable
impact on the lives of clients and their families. It seems so obvious that the history of
Pro Mujer comes from the empowerment of women. You would consider that one of the strengths
of Pro Mujer, I would guess.
Definitely, because we have not only seen the changes, but we have proved them by impact
evaluations. We did apply the AIMS tools, in two sites, in El Alto and in Cochabamba. In
both the changes in life skills and conditions and the level of woman empowerment were
absolutely clear.
Countdown: Was it one of those simpler tools of AIMS? Did you do it with a test group,
a sample group of 50 women?
We did it with a sample group in both places. We applied the five instruments. We used
a focal group. The results were impressive. What is worth mentioning is that the results
did not show a 100% change. The changes were small but they were consistent—all areas that
they were tested showed improvement.
Countdown: Is that a small percentage of change over one year?
We used three groups, one that was new to the program, another that had been with the
program two years, and another that was four years old. We could see the changes in time.
It was clear that the group that was in the institution for four years showed a better
profile than the ones that were beginning in all areas of their lives.
Countdown: Do you see yourself using AIMS tools in the future, or do you see a need to,
in some sense, simplify them further in order to use them?
We now have an Action Plan for this specific issue. In El Alto, we applied the AIMS tools
with adjustments to our culture, our language and small details; but we did apply them pretty
much the same as they are. For Cochabamba, we used them for a very specific need so we
shortened them. We found out that even though they were shortened, they were valuable
and gave us a lot of information. We are planning to apply this new version, the shorter
one, consistently every two or three years. One of Pro Mujer’s strengths is that we have
learned to listen to our clients. The AIMS tool is one of the best ways to listen to our
clients.
| Institutional Action Plan |
| Strategic Objective |
As of Dec. 31, 1998 |
As of Dec. 31, 1999 |
Proposed as of Dec. 31, 2000 |
| 1. Total number of active clients. (Clients who currently have
a loan) |
16,669 |
18,919 |
22,294 |
| 2a. Total number of clients who were very poor1
when they received their first loan. |
80% |
80% |
80% |
| 2b. What poverty measurement was used to determine 2a? (e.g.,
CASHPOR Housing Index, Participatory Wealth Ranking, estimate, other) |
Kind of Activity, Loan Size, Location of household |
Kind of Activity, Loan Size, Location of household |
Kind of Activity, Loan Size |
| 2c. Percentage of 2a who are female |
95% |
95% |
95% |
| 6. Percent of clients who were very poor when they took their first
loan and have now crossed the poverty line. |
70.6% |
70.6% |
70.6% |